The Dope Ones is a Music Collective who’s mission is to provide global opportunities in music for both musicians and fans alike – all through the power of Web3. We worked with them as a team as well as a high-level consultant through our Creative Director.
Working closely with a team of tech entrepreneurs, and major label musicians, we were tasked with with building, coordinating, and directing the execution of the Dope Ones brand itself as well as its digital profile. This included the following tasks:
Dope Ones wanted a unique, high-octane website to compete within the fiercely competitive web3 space. Looking at the competition in the industry, we had our work cut-out for us. What we came up with was a fully responsive, 13 page, custom built site in a modern slider design with interactive elements and user-triggered animations. After the branding was established and the site was built, the Dope Ones were ready to showcase their brand mission to the world. The aims of the website are to do the following:
It took us 2 months to research, design, build, and launch the website.
The Dope Ones Logo aims to encapsulate the rawness of the Dope Ones NFT characters whilst simultaneously paying homage to the brand name itself by showcasing the number 1 – Dope Ones.
The Dope Ones brand uses a colour palette defined by minimalistically dark background shades (black/dark grey), light text/outline shades (white/light grey), and vibrantly bold call-to-action action shades (fuschia/purple). This arrangement enables us to more easily guide the viewers eye via the intensity and brightness of colour shades when designing brand assets. The colours, fonts, and style chosen reflect the raw nature of urban music and pay homage to retro hip hop magazines such as XXL, The Source, or Vibe.
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