George Hayes Ltd.
App Design & Development, Branding, Creative Direction, Project Management, UI/UX

SERVD is an app that we designed and developed for George Hayes Ltd. – A UK based company. SERVD aims to simplify and streamline the food ordering process by automating the gap between the supplier and end-customer.



In total, we were tasked with completing all of the following tasks to help SERVD successfully launch:

  • Building SERVD’s brand identity and image packaged within a guidelines document
  • Extensively researching the target market to help ensure the interface that we design and build optimises the
    users experience
  • Managing the entire app build from design to live deployment


The SERVD Logo was made with the intention of being simple, yet eye-catching. This is shown in the contrast between all three colours seen on the logo; white, deep purple, and the sunset gradient. In terms of symbolism, the white circle intends to represent the birds-eye view of a glass and the half-moon gradient intends to represent an orange slice reflecting the sunset.

Colours & Type

SERVD uses a colour palette defined by bold, vibrant, and contrasting hues intended to symbolise a balance of calmness and awe that is found when staring at a beautiful sunset. Moving over to the typeface used, Montserrat helps to encapsulate the symbolism captured by the colours. It is a bold, yet open typeface that is eye-catching, playful and friendly all at the same time.



Montserrat Semi-Bold

MONTSERRAT REGULAR - Lorem ipsum dolor sit amet, consectetuer, Lorem ipsum dolor sit amet, consectetuer. Lorem ipsum dolor sit amet, consectetu.