Into23 is one of the best and biggest B2B translation and localisation companies in Hong Kong, the city at the threshold of the China market. Having just purchased a white label client relations portal software, they were suddenly able to scale up their operations significantly. Suddenly, the main obstacle in the way of growth was qualified B2B leads. We were therefore brought in to optimise all aspects of their B2B lead acquisition funnel and increase the number of leads per week.
We started out by doing a full audit of the company’s current lead strategy, which revealed a significant disconnect in messaging between what his potential customers were looking for and what he was communicating. This was characterised by a high bounce rate, low engagement, and absolutely no leads. Our solution was a combination of service offerings:
The results of these changes were as clear as night and day: the website now has a Google Performance score of 97.2 out of 100 and we witnessed an immediate 55.5% decrease in bounce rate.
Into23’s clients would typically have consistently regular translation requirements, such as an eCommerce store or eLearning platform. Our goal was simple: capture the attention of small business owners, marketing managers, and project managers and drive them to the website. This consisted of:
Along with the rewrite of the website text, the increase of users after the first month of publishing content was 69,600%. In addition, we saw a 400% increase in the number of ranked keywords in the same time period.
Following extensive research, we worked out that our target audience was under 3% of all individuals typing translation related queries into the internet. That’s a very small niche! In order to reach them and only them and not waste ad budget, extensive work had to be done to optimise these campaigns. This consisted of:
Our goal was to optimise each page for a specific service solution. Allowing the audience to land on exactly the solution that are seeking, building trust with high-quality text and simple UX design, and getting them to fill in the contact form. To achieve this we: