Cirque Du Soleil: Amaluna

A world-renowned travelling circus with a big-budget ad campaign destined for the busiest streets of Hong Kong.

Task

Cirque du Soleil’s Asia Marketing Team had premiered a new show a hundred times before and knew exactly what they needed. Working closely with them, we were given the required assets to drive the design for the advertising campaign from start to finish, along with the guiding keywords:

“femininity, renewal, rebirth, and balance”

Their new show “Amaluna” was due to be premiered in April 2020 in front of a huge audience inside a giant tent at the Central Harbourfront Event Space.

Online Advertising

For the Google Display Advertising Network (GDN) and main Social Media Platforms we created a set of web-ready images in a myriad of sizes to be disseminated through a series of targeted online marketing campaigns over a 4 month period.

Physical Advertising

Their strategy was to make sure everyone knew Cirque du Soleil was coming to town, thus, a series of huge static advertisements and posters of all sizes were made. They were to be displayed in some of Hong Kong’s busiest streets, MTR stations, and walkways. The busiest of which being the TV display looking out over Times Square in Causeway Bay, which towers over more than 150,000 pedestrians every day.

Unfortunately, Cirque du Soleil’s “Amaluna” was cancelled along with so many other events as the pandemic spread around the world. Their Advertising campaign only lasted 2 months instead of 4.